Every woman and girl has a fundamental human right to live in a safe environment and lead a dignified life, free from violence, coercion and any form of discrimination. In Georgia, gender-based violence (GBV) remains a pervasive issue, impacting thousands of women and girls each year, particularly in male-dominated rural communities where deeply rooted social norms and gender inequalities persist.
Effectively addressing this challenge requires coordinated, multi-faceted efforts involving government bodies, non-governmental organizations and the private sector. “Men, Women and Gender Relations in Georgia: Public Perceptions and Attitudes” a research report by UNDP and UNFPA revealed a concerningly high level of societal tolerance towards GBV in Georgia.
At the United Nations Population Fund (UNFPA) Georgia, the fight against gender-based violence and harmful practices is more than just a mission—it is a journey of change. Through powerful campaigns, tireless advocacy and transformative capacity-building initiatives, we strive to create a society where everyone can live free from violence. But we know that this fight cannot be won alone. True progress, the kind that lasts, only happens when voices unite. That is why we are forging partnerships, bringing together non-governmental and governmental actors, private companies and communities to empower survivors, prevent violence, and build a future rooted in equality and respect.
UNFPA Georgia actively contributes to the fight against GBV and other harmful practices through a range of initiatives, including campaigns, policy advocacy, collaborations with the private sector, educational programs, interactive performances, mobile applications and other innovative tools. These efforts aim to create an enabling environment for gender equality and empower survivors of GBV. Now more than ever, partnerships with the private sector are crucial to ensure long-term sustainability of campaigns and initiatives that support, uplift and empower women and girls who have experienced GBV. While these women have made significant strides in overcoming their trauma, they still require support and encouragement to continue their journey toward economic independence.
In this context, the tripartite cooperation between UNFPA, Avon Cosmetics and non-governmental organizations (NGOs), such as the Anti-Violence Network of Georgia (AVNG), has proven to be a pivotal collaboration, where each party leverages on comparative advantage to address gender-based violence and empower survivors. Launched in February 2023, this partnership combines UNFPA’s expertise in sexual and reproductive health, Avon’s financial support and global platform, and the essential on-the-ground services provided by NGOs, including shelter, counselling and skills development. Together, these three parties are building a comprehensive and sustainable approach to support GBV survivors, equipping them with the necessary resources, care and opportunities to rebuild their lives and achieve financial independence. The funding of USD 18,000 which was mobilized from product sales have been fully allocated to support women survivors (and their children) residing in the Anti-Violence Network of Georgia shelter.
As part of a year-long partnership under the UN Joint Programme for Gender Equality, supported by the Government of Sweden, the AVNG provides a vital lifeline to GBV survivors by offering reproductive healthcare, gynaecological consultations, psychological support and art therapy sessions. Beyond this, the organization empowers women and girls in shelters by providing them with new skills that bring them closer to achieving financial self-sufficiency and rebuilding their lives.
Survivors of GBV often face significant barriers to accessing essential sexual and reproductive health (SRH) services, including a lack of resources and support networks. As a result, many choose to seek these services from non-governmental shelters due to their flexibility. With over 20 years of experience supporting hundreds of women and girls annually, AVNG has become a trusted pillar of hope. This partnership ensures that survivors can receive holistic and essential care, guided by the Leave No One Behind (LNOB) principle, which prioritizes reaching the most marginalized and ensuring that no survivor is left without the support they deserve.
Additionally, this partnership highlights the essential role the private sector plays in driving lasting change. Avon’s support extends beyond financial contributions—the company has played a key role in raising awareness on gender-based violence and actively advocating for the rights of women and girls. Their involvement in the campaign demonstrates how businesses can go beyond providing financial services to become transforming agents of change, amplifying societal impacts.
This campaign serves as a powerful example of how collaboration between the public and private sectors can effectively address GBV. The partnership between UNFPA and Avon stands as a strong testament to the fact that sustained efforts, combined with innovative solutions, can pave the way for a safer, more equitable future for all women and girls, especially those in vulnerable situations. With Avon’s ongoing support, the campaign is poised to achieve even greater results—offering hope, empowerment and a clear path forward for survivors of gender-based violence.
United Nations Economic Commission for Europe
Palais des Nations, Geneva
